The Importance of Your Website

Weekly Teaching Tip – Jan. 7, 2013

We all know that having a website is crucial in today’s world. You cannot expect to have much of a business without one. Oftentimes, people will make their decision on whether or not to patronize your business based on your website presentation.
Your website does not have to be complicated, but it should be pleasing to the eye.
You don’t have to spend a lot of money to get your website to look good. There are many free templates on blogger and wordpress that look great and can help you give off a professional image. Blogger also lets you add multiple pages so you can address different topics. If you are a newer teacher and creating your website for the first time, you may want to stick to one page and add more as you go on.
What should be on your first page:
Your Name and Studio name.
Best contact phone number.
best contact email. (set up an email address just for studio emails to help you stay organized.)
Nice graphics or a picture or two can also be very effective.
It is also a good idea to include your teaching credentials and an introduction to you and your studio. If you have a video of you teaching or singing or one of your students of whom you are particularly proud, it may be a good idea to post that too.
After you have set up a nice looking webpage, purchase a custom domain name for it. If your website is a “blogger” website, purchasing a custom domain name is only $10 a year. That is a small price to pay for the extra professionalism it adds to your site.
Here is a link to an article I found about how to set up a custom domain site. You can also find many more articles on this subject on the blogger help section.
Also, take advantage of the “find a teacher section” on the IVTOM website. I have noticed referrals coming to my webpage from that site in particular, so it is very worthwhile to have your bio and picture on there.
Of course this is not an all inclusive or exhaustive tip, but my hope is that you will get thinking about it and dive into the business side of things so we can all enjoy more productivity as voice teachers and accomplish those new year’s resolutions.
Take care and happy singing!!

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